BIG is a private equity and family office investment firm bringing over 50 years of combined entrepreneurial and investment expertise to founder-led and family-owned enterprises globally.
BIG was founded by Tariq Farid — a serial entrepreneur who began at 17 with a $5,000 loan and a single store, then built Edible® into one of the world's most recognized franchise brands with nearly 800 locations across more than a dozen countries.
A two-time recipient of the International Franchise Association's Entrepreneur of the Year award and inductee into the IFA Hall of Fame, Tariq founded Broadpeak Investment Group to bring decades of operating expertise — not just capital — to the next generation of founder-led businesses.
We seek controlling and minority equity investments in founder-led businesses, bringing operational expertise, a global network, and a genuine commitment to long-term value creation.
We take an engaged, hands-on approach — our partners have built and scaled businesses across franchising, technology, supply chain, and real estate.
As a family office structure, we invest with a long-term horizon. We are not beholden to fund cycles and can structure deals that fit each situation.
With operations spanning multiple continents and deep experience in cross-border transactions, we bring a truly global lens to every investment.
Our approach is shaped by decades of experience building, scaling, and operating businesses — not just investing in them.
We seek out visionary founders who have proven their concept and need a sophisticated partner to unlock the next phase of growth. We invest in people as much as businesses.
Our team has built businesses across franchising, technology platforms, global supply chains, and real estate. We bring this depth of expertise directly to our portfolio companies.
We pursue controlling and minority equity positions across various deal structures. Our flexibility allows us to tailor solutions to each founder's specific goals and timeline.
Decades of cross-border transactions and an expansive global network allow us to support portfolio companies as they expand into new markets around the world.
As a family office-backed investment group, we are aligned with our partners over a long horizon. Our success is measured by yours — not by quarterly returns or fund timelines.
We believe that exceptional businesses also make the world better. We support our founders in building businesses that create meaningful impact in their communities and industries.
BIG builds and invests in businesses across multiple sectors, creating a synergistic ecosystem that amplifies growth for every company in the portfolio.
Atlanta-based Edible Brands acquires, develops and manages a portfolio of consumer brands across hospitality, gifting, foodservice, and wellness — integrating a unified e-commerce platform with a global network of locally owned stores. Founded by Tariq Farid; led today by Somia Farid Silber.
Edible Arrangements® was founded in 1999 by entrepreneur and visionary Tariq Farid, who opened the first Edible® store in East Haven, CT. The unique venture quickly evolved into a flourishing franchise empire. The company remains family owned and operated.
ediblearrangements.com →Acquired by Edible Brands in February 2025, Roti operates 17 corporate-owned locations across Chicago, D.C., and Minneapolis — plus Mercedes-Benz Stadium and a flagship at Atlanta's Hartsfield-Jackson Airport. Now embarking on global expansion: two London, UK locations opening Spring 2026 as the brand begins its international rollout. new Atlanta ghost kitchen. Now expanding nationally through franchising in a $33.4B category.
roti.com →Edible Brands' health and wellness platform — a curated marketplace for premium hemp-derived CBD and THC products in a category projected to exceed $14 billion. Built on trust, transparency, and lab-verified quality. Inman Park, Atlanta retail location now open — with franchise expansion slated to begin in 2026.
edibles.com →Founded in 2001, Netsolace delivers cutting-edge technology purpose-built for franchise networks — powering operations at scale across the Edible® ecosystem and partner brands.
Founded in 2003, BerryDirect® delivers end-to-end global supply chain services — sourcing, fulfillment, and high-quality product distribution — supporting brands across the BIG ecosystem and beyond.
berrydirect.com →Broadpeak Properties manages and develops commercial and hospitality real estate, leveraging the group's operational expertise to create durable value across its property holdings.
Broadpeak Sports & Entertainment invests in and develops sports franchises, entertainment venues, and live-experience businesses — combining passion with disciplined investment. Led by Jared Silber as President.
broadpeakse.com →Carved through 250 acres of dramatic topography in southwest Atlanta, Wolf Creek Golf Club is widely recognized as one of the toughest and most rewarding tests of golf in the metro area — minutes from Hartsfield-Jackson International Airport.
wolfcreekgc.com →A founding franchise of the Pro Volleyball Federation, the Atlanta Vibe captured the 2024 Regular Season Championship in their inaugural year — anchored at Gas South Arena and tapping into the fastest-growing category in professional athletics.
provolleyball.com/teams/atlanta-vibe →We are actively seeking exceptional founder-led businesses to partner with — bringing capital, operating expertise, and the synergistic power of the BIG ecosystem.
Our team brings together serial entrepreneurs, seasoned investors, and operational leaders — united by a commitment to building exceptional businesses.
Whether you are a founder seeking your first institutional partner or a family business owner looking for a sophisticated co-investor — we want to hear from you.
Controlling & minority positions — we invest across a range of equity structures, always aligned with founder goals
Sector focus — franchising, consumer, technology, business services, real estate, and sports & entertainment
International businesses welcome — we actively seek investment opportunities outside the US
Operational support — beyond capital, gain access to our ecosystem, network, and operational bench strength
Patient timeline — as a family office-backed group, we are not constrained by typical fund structures