Executive Team
Tariq Farid serves as Partner and Chief Executive Officer of BroadPeak Capital Group. Tariq is also the Founder of Edible®. Embarking on an extraordinary journey from Pakistan to America at the age of 11, Tariq Farid’s story is a testament to the American dream. Growing up in West Haven, CT, he embraced the spirit of entrepreneurship early on. Tariq’s journey unfolded at a local McDonald’s, where he discovered the transformative power of business systemization.
In a bold move at 17, armed with a $5,000 loan from family and friends, Tariq purchased a flower shop in East Haven, CT, to open the first Edible Arrangements® (now Edible®) store in 1999. Within two years, he transformed a single store into four. The venture swiftly evolved into a flourishing franchise empire, with nearly 800 stores worldwide.
Tariq’s strategic acumen not only shaped the company’s trajectory but also led him to found Netsolace® in 2001, a software platform offering cutting edge technology solutions for franchise companies, including Edible®. Growing the Edible® ecosystem in 2003, he went on to found BerryDirect®, a global supply chain service provider offering reliable global sourcing, fulfillment service, and high-quality products.
Beyond the boardroom, Tariq’s commitment to philanthropy is equally remarkable. In 2013, he established the Tariq Farid Foundation, channeling nearly $1 million annually to causes worldwide, ranging from healthcare and education to supporting refugees and fighting childhood cancer. His commitment to giving back through his foundation reflects his dedication to making a positive difference in the lives of others.
Aseem Khatri serves as Partner and Chief Investment Officer of BroadPeak Capital Group. At BroadPeak, Aseem leads the firm’s investment activities and takes a hands-on approach in the day-to-day management of BroadPeak portfolio companies. Aseem also serves as the Chief Financial Officer of Edible Brands.
Prior to BroadPeak Capital Group, Aseem was the Co-Head of Technology Private Capital investing at BlackRock where he built a multi-billion dollar track record of strong returns and value creation for clients and partners. Prior to joining BlackRock, Aseem was a private equity investor at Saban Capital Group. Aseem began his career in investment banking at Goldman Sachs.
Aseem has been involved in hundreds of transactions across various stages, structures, and sizes, from growth capital to restructurings. He has served on the boards of many companies including Univision (merged with Televisa), Power Rangers (acquired by Hasbro), Fishbowl, Edmentum (acquired by Vistria), Primacom (acquired by Telecolumbus), Electric Lightwave (acquired by Zayo), and Anacomp.
Aseem received an MBA from Harvard Business School and BBA with honors from the University of Michigan.
Passionate – Dedicated – Professional
Customer-Centric marketing
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John Deo – CEO ABCWorks
Our portfolio of brands
Each of these brands has its own unique identity, mission, and vision, but they all share the common values of the Broadpeak Group
