making your business profitable for today and tomorrow

Inspiring customers & supporting through experience

Group
Welcome to BroadPeak

A holding company founded in 2020 by Tariq Farid focused on operating a diverse portfolio of business across many industries.

Edible
Edible

A gifting company offering a variety of edible treats perfect for any occasion.

berrydirect
BerryDirect

End-to-end supply chain business delivering high quality goods on time and within budget.

Technology
BroadPeak Technologies

This group offers a wide-range of technology services from web-development to cloud computing, data analytics to cybersecurity.

Wolfcreek
Wolf Creek Golf Course

An 18 hole golf course set just south of Atlanta, Georgia – perfect for your next business outing.

Naranga
Naranga

A franchise management software to help your enterprise grow and scale.

Netsolace
Netsolace

A suite of proven software solutions for each stage of the franchise lifecycle.

Incredible Edibles
Incredible Edibles

Clean and effective real-world wellness products to fuel your mind and body.

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Technology Services
Retail & Distribution
Investment Fund
Entertainment Hospitality

BroadPeak Capital: Your Partner in Growth

At BroadPeak, we leverage over 50 years of combined entrepreneurship and investment experience to empower founder-led and family-owned enterprises. Our firm was established by seasoned operators and investors who understand the unique challenges and opportunities that these companies face. By utilizing our extensive resources, deep industry knowledge, and robust network, we help drive success.

BroadPeak seeks to make controlling and minority equity investments across the following core industries:

Our team has a proven track record, evidenced by our success in building businesses from the ground up and investing billions in capital over several decades. We take an engaged approach to our partnerships to help unlock the full potential of each company.

Discover how BroadPeak can support your company’s growth and success.
For more information, please contact us.

BroadPeak Group Of Companies

We Drive Success To Your Everyday Business

BroadPeak has a singular focus – to identify, acquire, and nurture, profitable businesses across a diverse industries. We look to deliver innovation solutions, surpass customer expectations and contribute positively to the communities we serve.

Our Brands

Our portfolio of brands

Each of these brands has its own unique identity, mission, and vision, but they all share the common values of the Broadpeak Group

Executive Team

Tariq Farid serves as Partner and Chief Executive Officer of BroadPeak Capital. Tariq is also the Founder of Edible®. Embarking on an extraordinary journey from Pakistan to America at the age of 11, Tariq Farid’s story is a testament to the American dream. Growing up in West Haven, CT, he embraced the spirit of entrepreneurship early on. Tariq’s journey unfolded at a local McDonald’s, where he discovered the transformative power of business systemization.

In a bold move at 17, armed with a $5,000 loan from family and friends, Tariq purchased a flower shop in East Haven, CT, to open the first Edible Arrangements® (now Edible®) store in 1999. Within two years, he transformed a single store into four. The venture swiftly evolved into a flourishing franchise empire, with nearly 800 stores worldwide.  

Tariq’s strategic acumen not only shaped the company’s trajectory but also led him to found Netsolace® in 2001, a software platform offering cutting edge technology solutions for franchise companies, including Edible®. Growing the Edible® ecosystem in 2003, he went on to found BerryDirect®, a global supply chain service provider offering reliable global sourcing, fulfillment service, and high-quality products.  

Beyond the boardroom, Tariq’s commitment to philanthropy is equally remarkable. In 2013, he established the Tariq Farid Foundation, channeling nearly $1 million annually to causes worldwide, ranging from healthcare and education to supporting refugees and fighting childhood cancer. His commitment to giving back through his foundation reflects his dedication to making a positive difference in the lives of others.

Aseem Khatri serves as Partner and Chief Investment Officer of BroadPeak Capital. At BroadPeak, Aseem leads the firm’s investment activities and takes a hands-on approach in the day-to-day management of BroadPeak portfolio companies. Aseem also serves as the Chief Financial Officer of Edible Brands.

Prior to BroadPeak Capital Group, Aseem was the Co-Head of Technology Private Capital investing at BlackRock where he built a multi-billion dollar track record of strong returns and value creation for clients and partners. Prior to joining BlackRock, Aseem was a private equity investor at Saban Capital Group. Aseem began his career in investment banking at Goldman Sachs.

Aseem has been involved in hundreds of transactions across various stages, structures, and sizes, from growth capital to restructurings. He has served on the boards of many companies including Univision (merged with Televisa), Power Rangers (acquired by Hasbro), Fishbowl, Edmentum (acquired by Vistria), Primacom (acquired by Telecolumbus), Electric Lightwave (acquired by Zayo), and Anacomp.

Aseem received an MBA from Harvard Business School and BBA with honors from the University of Michigan.

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Passionate Employees

Welcome to Broadpeak Investment Fund

Our Investment Philosophy

At BroadPeak, we believe in being careful with money and also supporting progress.

We’re leading the way in an exciting time, and we want to share how we’re helping new companies and well-known brands in three areas:

  • Revolutionizing Food

  • The Future of Gifting

  • Health and Wellness Revolution

85%

Product Quality Index

92%

Energy Generation

We would love to hear from you

Send your query or request a callback

If you have any questions, comments, or feedback, please feel free to contact us.