Build something enduring.

About the Company

BroadPeak, an Atlanta-based investment group, is launching a new electric vehicle company focused on last-mile delivery and commercial fleet operations. The company designs, assembles, and distributes purpose-built electric delivery and utility vehicles through a Georgia assembly operation and a nationwide franchise and dealer network.

Our vehicles serve B2B fleet operators who need a reliable, zero-emission workhorse across last-mile delivery, golf, agriculture, campus logistics, commercial property, and the trades. Every vehicle can be fully private-labeled in the customer's own brand, colors, and livery. We are the platform. Our customers are the brand.

The company works with a specialized EV manufacturing partner with 25+ years of production experience and active assembly operations across multiple international markets. Vehicles are assembled in Georgia to U.S. specifications and sold across all fifty states. This is a founder-backed, patient-capital venture built to scale the right way: certification first, channel second, growth third.

The Role

This is a founding President & Chief Operating Officer role — the senior operating executive accountable for building, leading, and scaling the entire electric vehicle business from the ground up. You will own full P&L responsibility across commercial strategy, operations, manufacturing execution, and go-to-market performance, leading both the operating company and its vehicle brand.

You will report to the Chairman & CEO of BroadPeak Investment Group, who will partner closely with you through the early build — particularly on regulatory, capital, and manufacturer-relationship matters — while you own day-to-day execution. This is a rare opportunity to build and own the trajectory of a company from day one: a leader who delivers will have room to grow with the platform as it scales nationally.

Your First 18 Months — The Build

Success in this role is measured by outcomes, not activity. The defining early milestones are concrete:

• Stand up the Georgia assembly operation in Conyers — site readiness, equipment buildout, workforce ramp (including state Quick Start training), SOPs, and quality systems.
• Drive the vehicles through U.S. regulatory certification — FMVSS / LSV self-certification via NHTSA and the broader compliance pathway — in partnership with counsel and the manufacturer.
• Complete the Franchise Disclosure Document (FDD) and stand up a compliant franchise/dealer program — a hard prerequisite before any franchise sales.
• Build and launch the nationwide network of dealers, distributors, and franchisees, and close the first franchise/fleet cohort.
• Establish unit economics, route-to-margin discipline, and a repeatable production-to-delivery model that scales from pilot volume toward several thousand units per year.

What You Will Own

• Full P&L accountability across revenue, margin, cash, and operational performance.
• Manufacturing & assembly — the Conyers operation end to end: facility, workforce, production scaling, quality, and the manufacturer relationship (supply planning, CKD/SKD execution, product alignment).
• Go-to-market & commercial — B2B strategy across all target verticals and key fleet customers; sales, marketing, pricing, and channel activation; building and scaling the dealer/distributor/franchise network.
• Regulatory & certification — compliance across U.S. markets: FMVSS/NHTSA certification, import and customs strategy, and state LSV/registration, dealer, and franchise requirements.
• Brand — stewardship and growth of the vehicle brand as a distinct, private-label-ready identity.
• Team — recruit and develop a lean, high-leverage leadership bench (manufacturing/plant, sales/channel, finance) as volume justifies.
• External leadership — serve as a senior face of the company with customers, partners, regulators, and industry stakeholders.

What You Bring

• Ideal background. You come from the EV, small-vehicle, or low-speed-vehicle world — golf cart / PTV / utility-vehicle, neighborhood EV, or commercial last-mile — and you have lived the assembly, certification, and dealer-network realities of that industry firsthand.
• Two non-negotiables. Demonstrated, hands-on success in (1) scaling a vehicle/equipment assembly or manufacturing operation — CKD/SKD/OEM or contract-manufacturing experience strongly preferred — and (2) building and selling through B2B dealer, distributor, or franchise networks. Depth in one and credible command of the other is expected.
• 10–15+ years of executive leadership in automotive, EV, fleet, equipment, or related manufacturing industries, with direct P&L ownership.
• Commercial fleet command — strong understanding of commercial fleet markets or adjacent verticals (delivery, agriculture, golf, utilities, municipal, the trades).
• Regulatory fluency — working command of certification and import frameworks for vehicles or equipment (FMVSS/NHTSA, customs/tariff, state registration); franchise/FDD literacy is a strong plus.
• Logistics exposure — last-mile, parcel, or freight experience, and any hands-on work with large-scale electric fleet deployments, is directly transferable and highly valued.

How You Work

• A builder who thrives in early-stage, high-accountability environments and creates structure, systems, and clarity out of ambiguity.
• Strong bias for execution; comfortable making high-impact decisions quickly with imperfect information.
• Entrepreneurial ownership mindset — measured by outcomes, not effort — and energized by taking something from zero to scale.
• Capital-disciplined and equity-motivated: you are drawn to building durable enterprise value, not to a large salary.

Compensation & Ownership

This role is built for an owner-operator. Compensation pairs a competitive base salary and milestone-based annual incentive with a meaningful equity stake (profits interest) that vests on time and value-creation hurdles — the primary wealth-creation mechanism in this venture. Qualified candidates may also be offered the opportunity to co-invest alongside the founder. Base salary is deliberately disciplined relative to public-company peers; the real upside is in the equity you help create.