"We've run the playbook, not just studied it."
Tariq Farid and the team he assembled built Edible Arrangements from a single 600-sq-ft storefront in East Haven, Connecticut into a system of 1,000+ locations and $600M+ in system-wide sales. Years later we repurchased the brand from private equity, reassembled a substantial ownership group, and acquired Rōti out of bankruptcy in 2025 — and today Somia Farid Silber, CEO of Edible Brands, together with one of the most experienced multi-brand franchise teams in the industry, is driving the next wave of growth. What we bring isn't only financial and transaction expertise — it's operating experience at every level, from the first unit to the thousandth. That is exactly what a brand of any size needs to build, scale, and endure.
Founder-led concepts with proven unit economics and a real path to 50–100+ locations.